Privacy Policy
Privacy Policy
Vital Hydrographic Ltd
Effective date: [Insert today’s date]
Vital Hydrographic Ltd (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect personal data when you visit our website, contact us, or use our services.
This policy is written in accordance with:
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UK General Data Protection Regulation (UK GDPR)
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Data Protection Act 2018
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Privacy and Electronic Communications Regulations (PECR)
1. Who We Are
Business name: Vital Hydrographic Ltd
Website: https://www.vitalhydrographic.co.uk
Registered in: United Kingdom
Contact email: sales@vitalhydrographic.co.uk
Phone number: 01785 818804
We are the data controller for the purposes of UK data protection law.
2. What Personal Data We Collect
We may collect and process the following personal data:
a) Information You Provide to Us
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Name
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Company name (where applicable)
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Email address
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Telephone number
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Project details, images, measurements or specifications you submit
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Messages sent via contact forms, email, WhatsApp or phone
b) Automatically Collected Data
When you visit our website, we may automatically collect:
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IP address (anonymised where possible)
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Browser type and version
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Device type
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Pages visited
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Time spent on pages
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Referral source
This data is collected via analytics and cookies (see Cookies section).
3. How We Use Your Personal Data
We use your data to:
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Respond to enquiries and provide quotations
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Deliver our services
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Communicate about ongoing or completed projects
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Manage trade and commercial relationships
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Improve our website and services
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Monitor website performance and usage
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Comply with legal and regulatory obligations
We do not sell your data to third parties.
4. Legal Basis for Processing
Under UK GDPR, we rely on the following lawful bases:
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Consent – when you submit an enquiry or accept cookies
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Contract – where processing is necessary to deliver services
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Legitimate interests – for business operations, website analytics and service improvement
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Legal obligation – where required by law
5. Cookies & Tracking Technologies
Our website uses cookies and similar technologies to improve functionality and analyse traffic.
These may include:
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Google Analytics (GA4)
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Advertising and conversion tracking tools
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Functional website cookies
You can control or withdraw cookie consent at any time via our cookie banner or Cookie Policy page.
👉 Please refer to our Cookie Policy for full details.
6. How We Store and Protect Your Data
We take appropriate technical and organisational measures to protect personal data, including:
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Secure hosting and encryption where applicable
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Restricted access to personal data
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Secure email and data storage systems
We retain personal data only for as long as necessary for the purposes it was collected, or to meet legal requirements.
7. Sharing Your Data
We may share data with trusted third parties only where necessary, including:
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Website hosting providers
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Email and communication services
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Analytics and advertising platforms
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Professional advisors (e.g. accountants or legal advisers)
All third parties are required to comply with UK data protection laws.
8. International Data Transfers
Some third-party services (such as Google) may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as standard contractual clauses.
9. Your Rights Under UK GDPR
You have the right to:
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Access your personal data
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Request correction of inaccurate data
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Request deletion of your data
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Restrict or object to processing
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Request data portability
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Withdraw consent at any time
To exercise your rights, contact us using the details above.
10. Marketing Communications
We will only send marketing communications where:
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You have given consent, or
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It is permitted under legitimate interest (B2B context)
You can opt out at any time by contacting us or using unsubscribe options where available.
11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external sites.
12. Children’s Data
Our services are not directed at children under 16, and we do not knowingly collect personal data from children.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
14. Complaints
If you believe your data has been mishandled, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):
Website: https://www.ico.org.uk
Phone: 0303 123 1113
